High performance Essay

Conclusion: There are 3 different component dyes in the mix including blue dye, yellow dye and red dye. The blue dye has the highest Rf in chromatography ( Rf=1 in water and ethanol and isoprophy alcohol). The yellow dye has the lowest Rf in chromatography in ethanol and isoprophy alcohol and middle Rf in water (Rf=0.17 and isoprophy alcohol and lowest Rf in water (Rf=0.816 in ethanol, Rf= 0.678 in water and Rf=0.680 in isoprophy alcohol). Real World Connection HPLC-MS stands for High performance liquid chromatography mass spectrometry. HPLC-MS shares the same principle with paper chromatography. They both separate mixture using the difference in different affinities to mobile/stationary phase of different components. However, HPLC-MC is far different from paper chromatography. Firstly, HPLC-MC is composed of a liquid chromatography and a mass spectrometer. This instrumentation enables HPLC-MC to analyze a much wider range of components. While paper chromatography only qualitatively separate different component in a liquid mixture, HPLC-MS can quantitatively examine each component, including Compounds that are thermally labile, exhibit high polarity or have a high molecular mass. Secondly, paper chromatography use solvent as mobile phase and paper as stationary phase, but in HPLC-MS the mobile phase is the mixture of liquid and the stationary phase is the solid through which liquid flow. Thirdly, paper chromatography can be carried out at normal temperature and pressure, but HPLC-MS sometimes needs to be done under high pressure and certain temperature to successfully drive the liquid through the solid and best demonstrate the difference in affinities of different liquid compound.

Impetus to Department of Homeland Security Essay

Abstract This is a case study into the impetus of The Department of Homeland Security due to the 9/11 terrorist attack on the World Trade Center and the increase awareness of terrorist attacks. This study will also cover the Oklahoma City and the 1993 World Trade Center bombing and why it did not have the full impact or awareness of the 9/11 attack. Also, the study will try inject ways that the two earlier kinds of attacks could have been prevented according to the protection strategy in place today. Title of Paper (Does not Count as Heading) The word terrorist and terrorism is synonymous in that they both are used as violent acts to frighten the people in an area as a way of trying to achieve a political goal. The 9/11 attack on The World Trade Center serves as a prime example to the type of terror that Americans have never witness before. It showed that our great nation was venerable to a new kind of attack where people do not value life but value their pursuit of life, liberty, and justice much more. These are the type of organization or people who will die for a justice cause. These very people lead to the Impetus of The Department of Homeland Security. The main reason the 9/11 attack was so gruesome was the fact that the organization did not need weapons of mass destruction to accomplish it goal. The organized group of the Taliban or Al Qaeda, as known by some, was able to commandeer two 747 planes and launch an attack on the World Trade Center and the Pentagon. This was a strategic threat that was well plan and the funding of it leader Osama bin Laden. These types of suicide missions that were televised to the nation through the media signified the dawn of a new kind of threat and that a new kind of organization or rational think had to be formed. This formidable threat lead to the formation of the Department of Homeland Security with the expressed mission of keeping our people, cyber, and critical infrastructure safe from terrorists and natural disasters. This is the third largest federal department that encompasses state, local, and the private sector. Of course this is not the first time that our soil has been threatened by extremist or terrorist groups. For example, on the morning of April 19, 1995, an ex-Army soldier and security guard named Timothy McVeigh parked a rented Ryder truck in front of the Alfred P. Murrah Federal Building in downtown Oklahoma City(n.d.). He was about to commit mass murder. Inside the vehicle was a powerful bomb made out of a deadly cocktail of agricultural fertilizer, diesel fuel, and other chemicals(n.d.). McVeigh got out, locked the door, and headed towards his getaway car(n.d.). He ignited one timed fuse, then another. McVeigh’s anger with the federal government on how his colleagues was treated at the Waco incident cause massive destruction and the loss of 168 human beings lives. Although, this was one of the worst home grown act of terrorist it did not gain that much dramatic impact from society and politicians because it was small scale and did not appear to have the funding to escalate to large scale terrorism. It also did not have the mass appeal of the 9/11 incident that was broadcast to the nation. Only the after mass was on display. Plus the ingredients used in making the bomb were your everyday garden variety, not weapons of mass destruction. Another example of the destructive nature of a terrorist group was the bombing of the Epicenter Parking Center under the World Trade Center. On Friday, February 26, 1993, Middle Eastern terrorism had arrived on American soil with a bang(n.d.). A small group of Islamic terrorist detonated a bomb that caused a massive crater killing 6 people and injuring thousands of others. The intent was to topple one building into the other collapsing both. The Federal Bureau of Investigation had intelligence information on this group but did not foresee them as a threat. Again, this incident did not have the dramatic impact as the 9/11 attack because the group was small scale and did not have the funding to inflict the damage of weapons of mass destruction. There were no ties to a large terrorist group with unlimited funding and followers. In both of these examples as stated neither gain the grandeur nature of the 9/11 attack because of they were not televised live as the event occurred, they did not have the notoriety or followers as Taliban or Al Qaeda terrorist group, they not have the funding of group capable of amassing weapons of mass destruction, and they were not the all for nothing suicidal group that would have giving their life for a cause. What we have in place today that could have thwart the attacks in the examples are different agencies are task with investigating specific areas and that is what they specialize in. For example, if one department had the responsibility of investigating the intelligent on the Islamic terrorist group they would have been more inclined to have arrested the group before they did any damage. The deployment of explosive sniffing dogs at critical infrastructure sites may have been able to detect the bombs before they were detonated. Surveillance camera located at critical location may a detected the vans being abandon for an undetermined time and helped to identify those involved. Quotations (n.d.). Retrieved from http://www.fbi.gov/about-us/history/famous-cases/oklahoma-city-bombing (n.d.). Retrieved from http://www.fbi.gov/news/stories/2008/february/tradebom_022608 References http://www.fbi.gov/about-us/history/famous-cases/oklahoma-city-bombing http://www.fbi.gov/about-us/history/famous-cases/oklahoma-city-bombing Gaines, Larry K., and Victor E. Kappeler. Homeland security. Boston: Prentice Hall, 2012. Print.

International Business Finance Issues in IBF Supplies Plc and Joe Research Paper

International Business Finance Issues in IBF Supplies Plc and Joe Company - Research Paper Example Multinational vs. domestic capital budgeting project: consideration of additional factors 9 Characteristics of multinational companies (MNCs) affecting the cost of capital 10 Ram plc and Pram plc: Benefits from economies of scale 10 Theory of Comparative Advantage as a motive for international trade: Usefulness 11 Reference 13 1. IBF Supplies Plc: Financial and non-financial factors influencing the proposal of establishing subsidiaries in Eastern Europe, Africa as well as Asia IBF Supplies Plc is one of the leading companies in the UK market in supplying office items to its clients. The company holds a competitive edge over its competitors as it supplies the office items at a competitive price and also the time of delivery of IBF Supplies Plc is comparatively low. The management of the company has assessed that there would be a decrease in demand in the domestic markets in future for which the Director has envisaged the expansion of the company into foreign markets. IBF Supplies Plc found there is an increasing demand for the supply of its products in the markets of Eastern Europe, Africa as well as Asia. The financial factors to be considered in the proposal of establishing foreign subsidiaries of IBF Supplies Plc in Eastern Europe, Africa as well as Asia includes assessment of the economy of the respective local markets, the costs involved in the foreign investments which ranges from the cost of raising of capital, cost for working capital, financing costs, etc. The financial factors also include assessment of financial risks, benefits and disadvantages associated with the foreign investments of IBF Supplies Plc. The non-financial factors to be considered which influences the foreign investment proposal of IBF Supplies Plc are the social factors, political factors, technological factors and the legal factors of the foreign land that has an impact on the business of IBF Supplies Plc.  

What does it mean to be a preacher and what is preaching in today's Essay

What does it mean to be a preacher and what is preaching in today's - Essay Example .You will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth" (Acts 1:8). The hundreds and multitudes following after Jesus reveal a great model to the disciples to reach the people in ministry. Craddock (1985) illustrated the receiving of call for preaching and the mode of preaching from past through medieval and the explains the changing paradigm of gospel preaching and the necessity for shouted from the Housetop (p.60). Jesus preached in the towns and villages all across Israel, serving a variety of needs of the people. During His ministry on earth, He not only just preached but also manifested His intention to establish the ‘Kingdom of God’, where a Human being can experience the Devine abundance by raising above the problems of this physical world? Preaching’s of Jesus Christ manifested such revelation of the Devine Kingdom through miracles, signs and wonders. The basic needs of the human life were fulfilled through the sermons and His presence. The hungry were fed, sick were healed, people in bondages were delivered, Dead were raised, people were comforted and added into the kingdom of God opening their spiritual eyes. The necessity of such a multi fold ministry is still increased with the increasing needs of the society. Tubbs Tisdale (1997), recognized the same fundamental preaching of the communities, which moves them- that speaks to them on a deep and personal level about matters of faith and life. ( p 4). A modern concept of "preaching" may bring to mind a picture of a man standing behind a pulpit with a congregation of people in front of him. If sound were added to the picture the preachers voice would fluxuate and at times he would make gestures with his hands. His effectiveness as a preacher would often be judged by his ability to hold his audiences attention. We find a different picture presented in Acts 8:26-39. Philip’s preaching to an official from Ethiopia, who is reading aloud from the

Individual research paper Essay Example | Topics and Well Written Essays - 750 words

Individual research paper - Essay Example The business model followed by the company makes it a limited liability company. Other than real estate the company has trading interests and tends to export a few goods aboard such as generators, plastic products, utensils etc. but the mainstay for the company has been real estate. Like myriad other businesses in China, the Jia Nian Hua Company is a family managed venture. The current chief executive of the company, Jia Nian Hua has employed his family members in critical positions such as finance, sales and marketing in order to take advantage of their loyalty. A paternal work environment is apparent when one walks into the office as the employees look towards Mr. Jia as a fatherly figure. Mr. Jia was kind enough to allow some time for an interview concerning his business. When asked about the beginnings of the business, Mr. Jia related that he had begun dealing in real estate in the early nineties when he was employed as a government official in Beijing. In his own words, â€Å"having been associated with real estate early on I realized that China possessed immense potential for growth in coming decades. Therefore, I decided to open up a small real estate shop in Beijing to take my informal business idea to a complete business†. Being part of the government allowed Mr. Jia the critical information he required to expand into the real estate scenario because he was already well aware of where development would occur. He cited the case of new suburbs created around Beijing. Planning for development had begun in the late nineties but â€Å"acquisition of land had been slow due to fears of inflation in real estate if procurement was faster†. This indicates t hat Mr. Jia’s entry into the market as an entrepreneur was based on analytical evaluation that stemmed from information available only to select people in the Chinese government. Mr. Jia’s response also confirms the important assumption about entrepreneurs which states that entrepreneurs

Intro to Macroeconomics Assignment(7 Questions) Assignment

Intro to Macroeconomics (7 Questions) - Assignment Example In comparison, the investment curve determines how much money a consumer will invest at available interest charges. This is determined by the expected net profits from the available investments. One main determinant of this is the non-changing non-interest rate determinants, which are the same as the determinants of the consumption schedule. The investment schedule is considered less stable than the consumption schedule since it is determined by the interest rates as compared to the income of the individual. Built in stabilizers refer to government policies that cause budget deficits to grow during economic downtimes, or cause surpluses to increase due to increased economic recession. Two examples of built-in stabilizers are tax structures and government spending. In the computation of the Gross Domestic Product of a country, the gros private investment (Ig) is an important factor. This is because the gross private investment provides a measure of the future financial state of the country. The gross private investment is calculated as the sum of the replacement purchases of the population and the investments done to gain inventory. The net private investment is calculated as the above figure less depreciation experienced in the country. An increase in the gross private investment serves to increase net GDP since the factors of the sum are also included in the factors of the GDP. The bearing of the marginal propensity to consume and the marginal propensity to save (MPC and MPS), both have bearings on the spending multiplier since they are both factors of the formula for the multiplier. When the MPS is given, the multiplier is calculated as the reciprocal of the MPS. When the MPS is 0.6, the multiplier is 1.667, when the MPS is 0.75, the multiplier is 1.333, and when the MPS is 0.8, the multiplier is 1.25. The open economy multiplier is given by the equation, 1/(1-MPC + MPM), while the closed economy multiplier is given by 1/(1-MPC). Built in

The Adversary System Essay Example | Topics and Well Written Essays - 1500 words

The Adversary System - Essay Example Moreover, professionalism is of critical importance, and should be exhibited by all parties. This serves to ensure that parties do not attempt to demean or abuse the process. Despite the evident use of the adversary system, it still has certain ethical issues that include access to justice, accountability, and loyalty to the client. The adversary system is a two sided structure adopted when handling cases to determine justice. In this system, advocates represent the two different parties involved in both criminal and some civil cases. The adversary system relies on the capacity of a jury or judge that must exhibit a high degree of impartiality. After both sides make concerted efforts to present their gathered evidence in a bid to convince the jury or judge, the jury or/and judge determine the winner of the case. Notably, the adversary system is a phenomenon exhibited by countries that have adopted and practiced common law. This paper will describe the features that define the adversarial system, as well as some ethical issues related to the adversarial system. Research has revealed that the adversary system has existed since the medieval era. During this era, it was realized that certain litigants in the society lacked the capacity to effectively offer their defense when required to in the ‘the trial by combat’ system. For instance, women formed a group of vulnerable individuals that exhibited minimal capacity in the bid to defend themselves. Therefore, it was considered fair for such people to receive help from representatives in presenting their case. Different societies would later adopt this system of handling criminal cases. However, the system has changed over time, from the medieval application to the concentrated system evident in many courts in modern day (Leo, 2008). In modern day, the accused does not

The Gifts of the Holy Spirit Research Paper Example | Topics and Well Written Essays - 3000 words

The Gifts of the Holy Spirit - Research Paper Example Christians believe in the existence of a single and most powerful superpower. They use the church for worship and education purposes. The church from a Christian point of view is not just the physical building, rather it constitutes the congregation as well as the believe system of the Christians. They are followers of Christ, and therefore do everything according to the teachings of the bible. In order to perform optimally in their activities, Christians are endowed with various gifts. These abilities enable them to perform both general and specialized duties and help each other in different ways. Believably, the gifs come from God and are given by the Holy Spirit to the deserving Christians. It is against this background that this paper provides an in depth analysis of the gifts of the Holy Spirit. It argues that all gifts of the Holy Spirit are for today but some have ceased and are inexistent. To ensure a coherent view, it begins by defining the concept of spiritual gifts. Defining a Spiritual Gift The concept of a spiritual gift is complex and all encompassing. A spiritual gift is akin to spirituals, implying that it belongs to the spirit. In addition to having characteristics of a holy spirit, the gift is controlled by the spirit. Generally, Boice defines it as a special capability given by God which enables Christians to serve the church effectively.1. They are supernatural in nature and Christians need them in order to fulfil different missions in the church environment. They are given graciously by God to any individual He feels can serve the church according to His wishes. From these considerations, individuals who are gifted do not earn the respective gifts. Neither do they deserve them. They are merely given sovereignty and freely by the Almighty God. They are not rewards and therefore everybody is entitled to them. Also worth appreciating is the recognition that all gifts are charismatic in nature. Put differently, all of these are given by God through the Holy Spirit. Based on the preceding explanation, it is certain that humans do not posses these gifts. They can be revoked at any time when God through the Holy Spirit feels that an individual is not using them as expected. They act as an ideal channel that the Holy Spirit uses to minister to the church. Christians in this sense are just instruments that are moulded to fit the spiritual expectations. In order to receive these gifts, the respective human soul needs to exhibit willingness. Only then can they be able to effectively utilize the gifts in line with the Godly expectations. An important characteristic of these gifts pertains to the recognition that they are closely related to natural abilities of an individual. Yet they also have a miraculous characteristic. This distinguishes them from the ‘normal’ abilities that the Christians have. To ensure optimal performance however, one is gifted with a gift that is closely related to his or her natural ability2. The gifts of the Hol y Spirit are for today. They are relevant to the church settings and used by the Christians to benefit themselves as well as the entire church. They can only be recognized and utilized when they are needed. Seemingly, some of the gifts of the Holy Spirit such as apostolic and the gifts of signs have ceased. To a great extent, this is attributable to the recognition that they are no longer needed by the church. The Gifts of the Holy Spirit Apostleship This gift is classified under the leadership category of the gifts of the Holy Spirit. According to Gangel, an apostle is a messenger who is sent by God with orders to deliver to a specific population3. An apostle is delegated authority by God through the Holy Spirit to represent Him in especially a foreign land. Biblically, apostles were the very initial leaders of the Christian church. They were commissioned by Jesus Christ to preach the gospel and ensure that is spreads to the entire globe. In this respect, apostles were a

Improve Human Resources Practices in Abu Dhabi Government Entities Literature review

Improve Human Resources Practices in Abu Dhabi Government Entities - Literature review Example So, it becomes essential to have a set of HR rules and policies to implement it. There have been many activities undertaken by the Abu Dhabi government in HR practices to improve the efficiency of their work force. A workshop was organized by The Abu Dhabi Group for Best Practices in Human Resources Management in association with the Abu Dhabi Chamber of Commerce & Industry (ADCCI) recently. The workshop intended to present the best practices that can be applied in performance management. A presentation was made on the recruitment system of the Abu Dhabi National Exhibition Company (ADNEC) that highlighted the application part of different recruitment methodology and the type of questionnaires used in recruitment and selection. The group was created to present a common forum for HR practitioners, specialists and also the workers related with training and development. The forum also included directors of human resources of the local departments at the Abu Dhabi governments in order to help them exchange their expertise and identify the best practices in HR practices that can contribute to achieve the corporate visions of the Abu Dhabi governments (Abu Dhabi Group for Best Practices in HRM Organizes a Workshop on the Best Practices in Performance Management and Recruitment Systems, 2012). Another article on the human resource practices in Abu Dhabi explained how HR theories helped to combine the economies in the Middle East which led to the process known as Emiratisation (Randeree, 2009). This article explained how the government in Abu Dhabi emphasized in the training and development programs including the women too. It stated that the Emiratisation strategy has led the Abu Dhabi government to include the European style of training system like apprentice schemes, mandatory in house trainings and conducting local or regional training events (Randeree, 2009). A seminar was conducted in Abu Dhabi by JCCP on human resource development programs. The seminar that was held for five days emphasized on the HRM techniques that were employed by a Japanese oil company (Customized Program on â€Å"Human Resource Management (HRM)† in Kuwait (KNPC) and UAE (TAKREER), 2008, p.1). Such practices and developments in human resource activities will contribute significantly in completing the anticipated corporate vision 2030 of the Abu Dhabi government. Human resource system - traditional to modern outlook Human resource that was treated as an added cost before is now emerging to be accepted as an asset for an organization. It was mostly regarded to be a support function in organizations, an extra cost that an organization can do away with. According to some definitions by the experts human resource is defined as a specific approach to execute proper employment management in order to achieve competitive advantage by deploying an efficient and capable workforce. This can be achieved by integrating the cultural, structural and personnel techniques (Armstr ong, 2006, p.31). Human capital represents the human aspect in an organization. It is the knowledge, skill and creativity of an individual that can add value and improve productivity in a firm (Armstrong, 2006, p.33). In recent times, a new aspect of human resource management has developed which is the strategic aspect. This includes human resource related decisions and facts while framing the strategic decisions. It is known as strategic human resource ma

The Therac-25 and Its Accident Investigation Case Study - 1

The Therac-25 and Its Accident Investigation - Case Study Example When u fix an old bug, it is highly likely that anew bug will develop. After fixing a bug, there is only a fifty per cent chance that the particular program will function over a similar length of time before failing, the same way it did before the bug was rectified. This means that the manufacturer’s claims that the machine’s safety was improved after it was fixed were totally unfounded. The manufacturer’s claim that the machine could never break down, even after getting and rectifying numerous problems was groundless. So long as the manufacturer had the conviction that the machine could never cause an overdose of radiation, they would not notice any deficiencies in their machine. As much as many people would love to point fingers at the manufacturer as the cause of the Therac-25 accidents, the technicians and operators who operated the machine also made some mistakes which caused the accident. For instance, it was somehow strange that the operators of the machin e got comfortable running the machine despite the regular error notices it issued. The machine normally issued forty error notices in a single day. This was bad since the cost of the Therac-25’s failure may possibly be death and it was the operator’s responsibility to insist for a properly functioning machine without faults. They could also have demanded a clear documentation that showed the machine’s errors and their possible causes. They also over relied on the safety statistics of the machine which were inflated as stated by the manufacturer. This made them not to investigate any overdoses possible hence putting the lives of the patients in danger. The federal government had a fair share of blame in the accidents because they knew that the manufacturer’s engineering practices were poor but still allowed the use of Therac-25. They seemingly had too much faith in the safety statistics that were posted by the manufacturer and therefore never took a keen i nterest in the safety precautions. The accidents were caused by institutional and engineering mistakes which could have led to even bigger disasters had the machine’s operation not been suspended. The manufacturer never had an independent review on the software code and therefore had not followed the right procedure. They never considered the software’s design when assessing the machine’s ability to produce the expected results and if there were any failure modes in its operation. The machine never explained any error codes so the operators just overrode the warning signs since they could not tell if there was an error or just a false alarm. The manufacturer never believed any complaints since there were overconfident that the machine would never fail, to make it worse, the hardware and software combination was never tested until after its assembly at the hospital. On the engineering side, the machine failed only when a non standard keystroke was entered on term inal VT-100. This machine never had hardware interlocks which could prevent the beam from running in high energy mode when the target was not in position. The programming engineer used software from an old model. The old models used hardware to cover their faults but could not report the faults hence leaving the machine to operate with the

McDonalds Essay Example for Free

McDonalds Essay McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds and its franchises operated more than 33,000 McDonald’s restaurants in 118 countries and serve 64 million customers each day. The company also operates other restaurant brands, such as Piles Cafe. McDonalds is the largest food service company in the world. In 2010, the annual total revenues are 24,075 millions. It is also one of biggest employers in the United States, with over 1. 7 million workers (our company). Only fifteen to twenty per cent of the restaurants are actually company-owned. The rest are franchises, run by 2,659 independent owners who pay a fee of between $400,000 and $700,000 for a franchise. McDonalds licensing department handles the fee structure on a case by case basis, and there are a wide variety of license fees determined by property and equipment costs. A skilled franchisee can earn a sex-figure income from a single restaurant; most own two or more restaurants (report). The following part will focus on the international factors affect on the McDonald’s company. International factor is an external environment. It refers to the characteristics of the environment that are particular to cross-border operations which included economic cycles, competitive and entrepreneurial cultures (book). McDonald’s is a large international company. It’s restaurant distributed around the world. Thus, there are many factors that McDonald’s need to consider. Such as how to meet different countries’ customers’ need. Because of different country’s customers have different culture, habit and different taste of food. The other one is how to gain competitive advantage form local restaurant. There are many fast food service companies in the world for example Burger King and KFC, especially Burger King. Burger King is also a big international company with lots of stores around the world. It’s a great competitor for the McDonald’s (Product positioning). One thing that McDonald’s do to meet customers’ need and gain competitive advantage is customization. Even though McDonald’s is centred on a core formula for its restaurants and food products, it has to have some customization to meet different country’s customers’ need. For instance, alcohol is only available in McDonald’s restaurants in some countries but not in others. Basic on different country’s culture and eating habits, McDonald’s also developed different types of burger to serves different country’s customers. Such as The Teriyaki McBurger, a sausage patty on a bun with teriyaki sauce, sold in Japan (Global and transnational business: strategy and management. George Stonehouse, David Campbell). McDonald’s also uses high quality of food and service to catch customers and gain competitive advantage. As Jim Skinner, Vice Chairman and CEO of McDonald’s, said, â€Å"running better restaurants is McDonald’s number one priority. We will improve operation excellence around the world through new technology, better training, and service enhancements† (report). Training is an important tool for companies to achieve satisfaction and sustaining competitive advantage. Employee training at McDonalds is highly structured. New workers are first taken through the basic Crew Training System. Which is an on-the job- training and is largely vocational. After this process, workers will enter into a new training program, with the skills becoming more complex and generalized. The second level of training begins with a one-hour orientation on the company. Workers will watch a video and read step by step manuals at training room. The video and manuals included every detail of the operation such as how to make burgers, shake. Each restaurant has its own training room. Trainers use a series of checklists, Station Observation Checklist to evaluate new crew members’ performance. For a crew member, the training is over. But once a crew has been promoted to swing manager, he or she will continue to receive training which called management development program. It included teaching technical and functional management skill for employees at the swing manager level. There are four steps in this program. First one is Basic operations Course which covers fundamental restaurant openings. The next is Basic Management Curse which teaches leaderships, time planning, and crew recognition. Then is operations Course, students are trained on crew recruitment and retention, store leadership and decision-making. The last part in this process is Regional Equipment Course. Once employees finished this training and become assistant managed, he or she is eligible to get into Hamburger University, the company’s world wide training center for management personnel. About 2,500 managers and potential franchisees studied here. The course included enhancing communication, interpersonal and human relations skills. All McDonald’s managers are required to receive training from Hamburger University at least once every 5 years to enhance their skills. Training is seen as a core aspect in McDonald’s daily operations. Because of training is one of the important means to achieve standardization. By training employees, company can gain lots of advantages. It can increase company’s productivity, reduce staff turnover and improve service quality (). Each and every one of these customers deserved great services from the moment they approach the counter or drive-thru window until they leave the restaurants. We depend on the employees in the restaurant, whether employed by independent franchises or by McDonalds Corporation, to provide a fast friendly and courteous experience to all guests so they will visit us again and again. Thats why McDonalds Independent Franchisees and McDonalds Corporation look for individuals who like to have fun while delivering fast accurate and friendly service. If you are interested in becoming a part of a McDonalds Team, here are some of the duties that could be required of you: 1. On Time, Neat and Clean: Our crewmembers are expected to report work on time, neat and clean. 2. Wash Your Hands: the most important thing crewmembers so to help make sure our customers receive safe food is to wash their hands often.  3.  Skills and Training: Training will provide you with the skills you will need to perform your job. 4. Standards: Crewmembers follow standard operational procedures so customers always receive exceptional quality service. 5. Teamwork: Our crewmembers rely on teamwork and high energy to get the job done. 6. Clean Spotless Tidy sparking. Our customers expect every McDonalds will be clean. 7. Welcomed Guest: Our crewmembers make each customer feel like a welcomed guest. 8. Service: We depend on our crewmembers to deliver fast, accurate and friendly service with a smile.

Rationalism vs Empiricism Using Descartes 2nd Meditation & Hume Essay Example for Free

Rationalism vs Empiricism Using Descartes 2nd Meditation Hume Essay Q3:What are the main differences between rationalism and empiricism as approaches to knowledge? Explain the advantages and disadvantages of each, using Descartes (Second Meditation) as the example of a rationalist, and Hume or Locke as the example of an empiricist. In your view which approach better explains the common-sense knowledge of the world that we take for granted? Common-sense knowledge is information we know and understand unproblematically. It could be that a spider has six legs, your two times tables or that in answering a multiple choice test, it is a good idea to bring a rubber and fill in your answers in pencil. It is information gained from ordinary life. Epistemology is a philosophical term in reference to the nature and limitations of knowledge. It addresses firstly what is knowledge, secondly how is knowledge acquired and thirdly the limitations of knowledge. Rationalism and empiricism are two approaches which seek to provide answers to these questions (Cottingham, 1988). Empiricism perceives that the development of concepts and ideas are dependent on the senses (Markie, 2008). Alternatively rationalism ascertains that reasoning, intuition and deduction are the ultimate vehicles to acquiring knowledge, not sensory experience. These theories do not necessarily exist in opposition of each other, but can co-exist to describe how one views the acquisition of knowledge in different fields (Markie, 2008). Throughout this essay, I will discuss the advantages and disadvantages of each view using Descartes’ ‘Second Meditation’ in contrast to Hume’s ‘Enquiry Concerning the Human Understanding’. I will then elaborate how the Empiricist perspective provides a better explanation to common sense knowledge of the world we live in. Rationalism Rationalism is a method in which the criterion of the truth is not sensory but intellectual and deductive. The rationalistic perspective survives on the assumption that firstly, there is a rational structure to the world and secondly, that people have the capacity to comprehend it. It utilises the deductive methods of logic to provide a model for all human knowledge and relies on intuition (Markie, 2008). This is not always the case, so this philosophy cannot be relied in all circumstances. Rationalism is founded on the thesis of Intuition/Deduction, thesis of Innate Knowledge or Innate Concept thesis separately or in some combination (Markie, 2008). The Intuition/Deduction thesis proposes that in a particular subject area, some information is known by intuition alone or that knowledge is gained by deduction from intuited propositions. Experiences are incapable of developing one’s knowledge but can catalyse thinking causing knowledge to progress from unconsciousness to consciousness (Cottingham, 1988). The Innate Knowledge thesis asserts that some knowledge is inherent within humanity like DNA, as part of our rational nature. The Innate Concept theory is based on the assertion that some of our concepts are not gained from experience (Markie, 2008). The rational nature organically possesses an individual’s concepts. Sense experiences might catalyse a process by which concepts are better understood but experience does not provide the concepts or determine the information they contain, rationality does (Markie, 2008). Other minor theories which are used less significantly to endorse Rationalism are the Indispensability of Reason Thesis and the Superiority of Reason Thesis. The Indispensability of Reason theorem states that we gain knowledge in a certain area when we utilise deduction and employ intuition. The Innate concepts and instances could not have been gained through the sense experience. The second strain stems that knowledge gained â€Å"a priori† through reasoning is superior to that gained through experience (Markie, 2008). In reference to Descartes’ Second Meditation, he explains how rationality can be used to pick up information that is not completely provided by the senses through the example of the hats and coats (Descartes, 1984). Rationalism can provide knowledge which is otherwise unattainable â€Å"Something which I thought was seeing with my eyes is in fact solely grasped by the faculty of judgement which is my mind. † Empiricism Empiricism is the other branch of epistemology, where knowledge is discovered through experience and observation, modelled on natural sciences. Knowledge is â€Å"a posteriori† catalysed by a sensory experience (Markie, 2008). Empiricism is not based on a definitive complete rational system of knowledge but does provide verifiable understandings and information, useful for everyday life (Hume, 1975). In David Hume’s piece â€Å"An enquiry concerning the human understanding and concerning the principals of morals†, Hume purports that the  Ã¢â‚¬Å"†¦most lively thought is still inferior to the dullest sensation. † Hume interjects that thoughts and ideas are less lively perceptions in contrast to impressions where we are encouraged to feel, experience and will (Hume, 1975). He labours his point through the example of the man in a fit of rage, as opposed to someone thinking of espousing those feelings. Rationalism only recalls the information or experience. It is incomparable to the intensity from the original experience provided by empiricism. It might appear that thoughts are without the same restrictions the body possess (Hume, 1975). In reality they have ‘narrowly confined limits with no more creative power than compounding, transposing, augmenting or diminishing the materials provided by the senses’. If a person is without the capacity of one of the senses, they are devoid of the information provided by that sense and are incapable of understanding information attached to that sensation (Hume, 1975). Restoring that sense enables them to receive sensory input, enabling them to conceive the attached ideas. This proves the importance of the sensory experience and that without it understanding is impossible. Comparison In my opinion, Empiricism better explains the common-sense view of the world. This is because knowledge gained through rational thought however much you can understand it, is not engrained or integrated into your core beliefs to the same degree as that gained through tangible experience. Knowledge gained through experience is more strongly felt and can be considered to be superior to knowledge gained by reflection (Hume, 1975). Without an experience of the subject in focus, the information is detached and reflection cannot proceed to occur. Intuition and deduction, however relevant, are open to deception and can lead to inaccurate assumptions. People previously believed the earth was flat and the earth was the centre of the universe, as this â€Å"information† fit their current schemas. It made sense but lead to wrong conclusions as it lacked testing. It is through empirical observation that accurate insight was reached. Their rational thinking followed logical deduction and was believed to be correct due to their intuition, but even rational thinking can be fallible leading to wrong assumptions (Descartes, 1984). It is proven that when people possess strongly held beliefs, they perceive information in such a way to support their current understanding and deny opposing views, filtering out information that does not fit their current schemas like putting blinkers on a horse. Although they believe their thoughts to be rational, their powers of deduction are compromised and can be rationally wrong. This significantly limits their ability to gain knowledge (Descartes, 1984). Conclusion Rationalism and Empiricism are two distinctly different views relating to epistemology and the degree of input that the senses provide in the formation of knowledge. Rationalism through intuition, deduction and rational logic ascertains certain knowledge which perhaps cannot be scientifically proven through observation (Markie, 2008). On the other hand, Empiricism understands the role of sensory experience and observation in order to develop one’s knowledge. In reality, both are useful and even essential to the formation of any knowledge. References Cottingham, P (1988) The Rationalists, Oxford University Press. Oxford; New York Descartes, R. (1984) Meditations. Second Meditation, ‘The nature of the human mind, how it is better known than the body’, translated by Cottingham, J. in The Philosophical Writings of Descartes, vol II (Cambridge U. P. , 1984) pp 16-23 Hume, D. (1975) An enquiry Concerning Human Understanding [Section 2, ‘Of the Origin of Ideas’ (P. H. Nidditch, ed. , Oxford: Clarendon Press, 1975), pp17-22. Markie, P (2008), Rationalism vs. Empiricism, The Stanford Encyclopedia of Philosophy, viewed 2nd October 2011, http://plato. stanford. edu/entries/rationalism-empiricism/.

Company profile and SWOT analysis for Saravana stores

Company profile and SWOT analysis for Saravana stores Saravana stores is a chain of retail stores located in the heart of Chennai, TamilNadu, India. It sells textiles, jewellery, vessels, leather goods and other wide range of products under one roof. It is the No.1 retailer in Chennai and is the leader in the sector. The founder of Saravana Stores is Mr.Selvarathinam, died in 2003 following which his elder brothers namely Rajarathinam, Yogarathinam takes control of their different shops. The company has started as a textile showroom in Ranganathan Street, T. Nagar, Chennai and later diversified into Apparels and Accessories, Perfumes, groceries, Restaurant, shoes and much more. The companys tagline Good Quality at Reasonable Cost is much attractive that the customers in Chennai always prefer low price products which offers reasonable quality. Saravana Stores assures the customers a wide range of products and collections in almost all categories of products it offers. It is the first of its kind in Chennai to start a multi-storeyed shopping mall spread over 100,000 Sq.ft with 5 floors. It is now operating under 4 buildings in T. Nagar, Chennai including three in Ranganathan Street and one in Panagal Park, T. Nagar which is operating under the name New Saravana Stores which is specially constructed to avoid overcrowding during festival seasons. 1.1 VISION AND MISSION STATEMENTS The companys vision and mission statement is mentioned in Tamil saying Truth, Hard work and Growth (à  Ã‚ ®Ã¢â‚¬ °Ãƒ  Ã‚ ®Ã‚ £Ãƒ  Ã‚ ¯Ã‚ Ãƒ  Ã‚ ®Ã‚ ®Ãƒ  Ã‚ ¯Ã‹â€  à  Ã‚ ®Ã¢â‚¬ °Ãƒ  Ã‚ ®Ã‚ ´Ãƒ  Ã‚ ¯Ã‹â€ Ãƒ  Ã‚ ®Ã‚ ªÃƒ  Ã‚ ¯Ã‚ Ãƒ  Ã‚ ®Ã‚ ªÃƒ  Ã‚ ¯Ã‚  à  Ã‚ ®Ã¢â‚¬ °Ãƒ  Ã‚ ®Ã‚ ¯Ãƒ  Ã‚ ®Ã‚ °Ãƒ  Ã‚ ¯Ã‚ Ãƒ  Ã‚ ®Ã‚ µÃƒ  Ã‚ ¯Ã‚ ). Our objective is to provide customers with wide range of collections in almost all the categories at reasonable cost. Saravana Stores The name Chennaites consider as the meaning of Good Quality at Reasonable Cost. 2. INDUSTRIAL ORGANISATION ENVIRONMENT Any organisation stand on the environment and not by themselves. The company environment and external environment are connected with each other and has a close relationship. The main objectives of any organisation are profitability and sustainability. The optimal positioning of the company in the dynamic and complex environment is achieved through proper strategic planning. How to achieve optimal positioning? It is achieved by analysing all the environment factors both internal and external environment. The organisations environment is depicted as below. 3. SWOT SWOT is an essential and the most important method to analyse the overall position of an organisation. SWOT includes analysis of Strengths and weaknesses of the company within its internal environment and matching them with the opportunities and threats that exists in the external business environment. This analysis can be used as a benchmark to develop strategic alternatives and focus on planning for the time ahead. Now let us analyse the strengths and weakness of Saravana Stores and the opportunities and threats it faces from its competitors and external environment. 3.1 STRENGTHS Saravana Stores has better understanding of the customers in Chennai and focuses on serving them better. They provide wide range of services and products under one roof which helps in attracting customers who prefers shopping with their family together. They have the First of its kind advantage as they are the first to provide such shopping experience in Chennai. They offer low price and reasonable quality on products which is the main reason for the customers. Diversified business in Chennai offering most of the consumer much needed products under one roof. They offer variety of discounts and deals everyday providing value for money shopping to the customers. The consumers in Chennai fall under serving class and they do not hesitate to shop even at crowded places. They expect good value for money even in a crowded environment and ready to compromise on quality to an extent. Saravana Stores has understood this and provides such products which the customer exactly wants. Understanding the customer preferences is considered as one of the major strength of Saravana Stores. Saravana Stores follow tall organisation structure as this type of business needs the workers to be highly supervised. It has also lot of promotion opportunities for the employees. Their simple philosophy is Low Margin High Turn Over. 3.2 WEAKNESSES There is a very high attrition rate of employees in Saravana Stores. The staffs are not well trained, not educated and not motivated. Most of the staff comes from rural areas and they are paid less. These people join the company because of poverty and compulsion that still exists in many rural parts of India. The operational level people are being suppressed and sometimes being treated as slaves. It is a company following THROB model where a single person takes control over all his stores in Chennai. Due to this, the responsibilities and the freedom which should exist at least to some extent is restricted. Even though THROB model is considered as the perfect choice for this kind of store especially in India, the truth is Saravana Stores suppresses the operational level and dominates to exert its power and control on them. The management does not care their employees at all. Saravana stores does not want to sell most of the reputed brands. Nowadays the expectations of customers are changing and expect more quality. But Saravana Stores compromises on the quality aspect and just sell products that are of low quality at cheaper price. The customers are increasing day by day and Saravana stores is not able to manage the crowds properly (especially during the festival times). There are not adequate staff to manage them. Saravana Stores does not have many counters for cash and card payments. Due to this, Customers need to wait in a long queue for payments. Most of the products are not properly organised and are not found in their respective place. Many products are found on the floor and the workers too does not care about it. Customer Service and Customer Satisfaction are very less. This is due to the carelessness of the workers as they are not at all motivated and managed efficiently. 3.3 OPPORTUNITIES They have many opportunities to expand their market in other cities including Madurai, Trichy, Salem, Coimbatore and so on. Since Saravana Stores has understood the needs of many customers who mostly fall under lower middle class categories, it can offer more products and services. Saravana Stores has a first-mover advantage. They have a reputation. Customer preferences are evolving. Most of the customers prefer to visit stores that provide wide range of products under one roof. 3.4 THREATS The buildings of Saravana Stores are constructed by violating most of the security regulations. It may have to face legal threats by the concerned authorities. There was a fire accident inside the building on 2 September, 2008. It has resulted in the death of two employees and more than 10 million worth of products damaged. The main reason considered for this incident is ignoring the safety measures. The perception of the customers towards Saravana Stores is changing and many customers are switching to their rival stores. The competitors of Saravana Stores provide a pleasant shopping experience which attracts customers towards them. Saravana Stores may lose most of their upper middle class customers. Rising number of competitors pose threat to Saravana Stores. The cleanliness and hygiene factor is missing in the premises of Saravana Stores. This may act as one of the factors to lose the customers. Saravana Stores faces many legal complications that affects its reputation. The customers feel that the products are over-priced for their quality. Initially, they offered low price and reasonable quality. But now Saravana Stores has increased its price on all its commodities. Customers also recognised the increase in price. The Government policies are changing and the company would face more and more problems. Other International competitors look forward to enter Indian retail industry. 4. ANSOFFS MATRIX ANALYSIS Ansoffs Matrix is used to analyse the growth strategy of a company. It serves as a decision making tool to choose a suitable product and market growth strategy for a company depending upon the internal and external environment. Ansoffs matrix suggests four different strategic options for a company. They are as follows. Market Penetration Market Development Product Development Diversification Saravana Stores can adopt Market Development strategy geographically. It can spread into other major cities in TamilNadu and can gain additional market shares and increase its revenue. The biggest advantage of developing its market along other areas is that customers from those areas find the store within their reach and shop over there. As many people from other cities come to Chennai to visit their relatives , they shop at Saravana Stores and they dont want to miss the opportunity. But in case Saravana Stores is in their locality, they can shop at any time as they wish. This is a great opportunity because most of the people in the mentioned cities fall under middle class segment and they wish to buy products at low prices and good quality. Saravana Stores already introduces many new fashion and material range continuously which is one of their core competencies. If they continue to do that in the new geographical areas, they can surely succeed. 5. PORTERS VALUE CHAIN ANALYSIS This analysis is intended to analyse the internal strengths and weaknesses of the organisation i.e., the internal environment analysis. The role of any organisation is to add value to all its stakeholders. The more important stakeholders considered in the organisation are mentioned below. Shareholders Employees Suppliers Customers Financial Institutions Society Government Every organisation competes with its competitors with their unique resources and core competencies. It is these two capabilities that drives the organisation to sustain in the competitive market. The greatest advantage of being participating in the competition is gaining more margin than others in the specific segment and establish itself from others. In order to compete successfully, analysis of the firm process and the work system of the firm is needed in time. An organisation is often viewed as a chain of value creating events. To analyse the firms activities which can create a competitive advantage, Michael Porter described a model called Value Chain in his book Competitive Advantage: Creating and Sustaining Superior Performance published in 1985. Porter classified the organisations activities into 2 types Primary Activities and Support Activities. 5.1 PRIMARY ACTIVITIES These activities are most important for any organisation and is the core activities. These activities cannot be outsourced. These activities includes the following in order they operate. Inbound Logistics : This includes the received inventories, inventory control and storing of the input materials. Saravana Stores receive the fully made products and store them in their warehouse located underground of their main store. Operations : This is concerned with the processing of the input materials received through inbound logistics. The operations part of Saravana Stores is service oriented. The activities include providing the products and services to the customers, maintaining the shelves and store with the products and stock management. To gain competitive advantage in this department, Saravana Stores has to closely monitor the maintenance and filling of stocks neatly. When customers arrive at the shop, they find most of the products found scattered in the premises and it is annoying. Saravana Stores could try focussing on this and can gain even more advantage over its competitors who provide excellent services in this department. However, rectifying this problem has to deal with the motivational factors of the employees. Outbound Logistics : It is related to delivering the services/products to the customer. Saravana Stores creates and adds more value to its customers through its Home Delivery system. However, it needs to improve on its parking facilities, shopping bag, security, bill counter staff and systems which if done efficiently, can save the customers time and earn their loyalty thereby gaining more competitive advantage. Marketing and Sales : Saravana Stores attracts the customers through advertisements in Media, Newspaper and Radio channels. These advertising campaigns are carried out more perfectly as Saravana Stores has endorsed most of the leading top actors and actresses for its campaign to promote its current offers (Eg., Festival Discounts) . The advert in the TV appears once every 10 minutes and this is apparently one of its competitive advantage. This department works perfectly and this has helped Saravana Stores in tasting the success. Service : It includes the service of the products after it has been sold and delivered. It means keeping the customer satisfied with his product and carrying on the activities to ensure his satisfaction. Saravana Stores does not provide after sales service for all the electrical and electronic items whereas it has exchange system for its textile section. Though they provide after sales service for few products which they offer at low cost (below market price), the service is not at all satisfactory among the customers because of the very poor service. If this area is improved, customer satisfaction which is one of the intangible resources can be gained which in turn can act as a very big competitive advantage. It can also help in increasing the profit margin. 5.2 SUPPORT ACTIVITIES The support activities are the functions that supports the primary/core activities within an organisation. These activities are as follows. Infrastructure : This is concerned on the departments including accounting, finance, planning, controlling, quality assurance and generic management. The planning and control functions ensure the companys cash and cost control with a strong and continuous focus. Saravana Stores has emphasized on the security to avoid the internal and external theft by installing more security cameras and experienced staff. Human Resource Management : HRM consists of the activities starting from the recruitment to dismissal or lay-offs. It takes care of activities like hiring, training, developing, compensating.. etc. Saravana Stores is good in terms of its recruitment but fails in providing proper training and motivation. The staffs of Saravana Stores are not at all motivated and encouraged. The service is also not linked to their wages. They pay very low wage and extract more work from the employees which is unfair. Hence the HRM part is really poor in Saravana Stores. Most of the customers in Chennai knew about the staff treatment by Saravana Stores management and they feel it is highly unethical and unfair. Due to this, the reputation of Saravana Stores, an intangible resource is deteriorating nowadays. Technology Development : It is concerned with the innovation, technical knowledge, hardware and software which is important for the companies today to survive in the market. As mentioned earlier, Saravana Stores is still lagging behind the technology and a strong focus is needed in this department to add more value to the customers and the company. Procurement : This department is responsible for purchasing the essential materials to be used by the operations department. In Saravana Stores, procurement department is operates well as it buys the materials at very low cost and sells it a moderate price with moderate quality. 6. MARKET ANALYSIS STP 6.1 SEGMENTATION Market segmentation is the process of segregating the market into groups of customers with specific needs and requirements, specific characteristics and behaviours. This process is useful in identifying the potential competitors, segments, the power of the competitors based on which a suitable segment is selected to attract the customers. Segmentation of a market is important because the market is heterogeneous. Segmentation can be based on several ways. Some them are lifestyle segmentation, Psychographic segmentation, Age Lifecycle segmentation, Behavioural Segmentation, Geo-demographic segmentation. Saravana Stores targets the lower middle class and the lower class customers. This segmentation is based on the behaviours of the customers. It is now targeting the upper middle class segment in order to gain market share. Customers under the above categories prefer to buy products with low cost and reasonable quality offered by Saravana Stores. Moreover, these customers serve the highest population in the city. The perceived quality and the cost of the product helps Saravana Stores to taste the success further when introducing a new product or service. This is very well notable in their stores such as Saravana Stores Jewellery and Saravana Stores utensils section. 6.2 TARGETING After the most appropriate market segments are being selected, the company starts targeting those selected segments. Certain other factors are also to be considered such as competitive analysis and internal analysis. The internal analysis include activities such as analysing companys ability to outperform its competitors in the segment. As in the case of Saravana Stores, family and youths are being targeted. In recent times, youths who work in corporate prefer to shop most of the time whenever they get off. A typical family shopping is being found only during the festival days. Saravana Stores offers more deals and discounts in the textiles segment to family shoppers during festive days whereas it raises its prices marginally during other days when the young people shop. 6.3 POSITIONING When the targets are being targeted, the company decides on the marketing mix or strategy to position itself to that targeted segment. Saravana Stores has positioned itself as a store offering low cost and good quality product among the middle and lower class customers successfully. This can also be considered as one of their competitive advantages over its competitors like The Chennai Silks, Pothys, RMKV etc. Now Saravana Stores is well established in the city. 7. EXTERNAL ENVIRONMENT ANALYSIS 7.1 PEST ANALYSIS PEST analysis is used to analyse the external macro environment in which the company operates. Several factors are considered to find the opportunities and the threats that exists in the macro environment. PEST is an acronym of 4 factors which includes as follows Political Factors Economic Factors Social Factors and Technology Factors 7.1.1 POLITICAL FACTORS Political factors should be considered for the smooth flow of business. It has a high influence on the business regulations and spending power of the customers. There are not many factors to be considered for Saravana Stores as the top management has fixed everything using its influence over the ruling party. To say literally, Saravana Stores has taken advantage of the bribery that prevails in the State Government. The stability of the political environment also influences the industry. In TamilNadu, the forthcoming state assembly elections play a vital role for all the sectors. The winning partys policy towards businesses and taxation schemes is expected to create an impact on retail industry. 7.1.2 ECONOMIC FACTORS The economic factors are considered the most important aspect for any industry in any area. A companys growth depends on the economy of the country in which it operates. The financial system of India is good and so the GDP is also good. The growth rate of GDP is approximately 6-6.5%. The Indian retail industry is expected to grow by 25% annually and its worth is expected to be $175-200 billion by the year 2016. All major economic factors such as inflation rate, exchange rate, interest rate considerably affects the buying power of the customers as well as the organisations capital cost. These factors also decide the price of the product. People in Chennai begin to shop at the start of every month and most of the time their shopping place is T.Nagar. The inflation rate is becoming high nowadays and this has led Saravana Stores to increase their prices. 7.1.3 SOCIAL FACTORS The cultural and social factors differs from one country to another. In India, these factors vary from one state to other. It is often said about India as Unity in Diversity. In TamilNadu, the social and cultural aspects are more traditional than the other states. These aspects directly affects customer needs. Though Western fashions are introduced in TamilNadu, people still prefer traditional garments and other products. For example, in cosmetics department ayurvedic and natural products are preferred by the customers more than the other International branded products such as Lo`real, Neutrogena. Saravana stores is facing many complaints regarding the social issues such as ignoring the safety regulations and polluting the environment. Other factors also include heavy traffic in the area all the time which creates a discomfort for the customers to shop peacefully. Moreover, customers are not preferring T.Nagar as their shopping spot due to high traffic and the inconveniences that prevails. Saravana Stores does not have a special parking area for its customers and so the customers have to find the spot by themselves. This even worsens the reputation of Saravana Stores as it is in the verge of losing most of its customers. People nowadays prefer to shop in the local stores nearby that are within their reach at an acceptable price. The customers are shifting their preferences in product and services. Saravana Stores should act immediately before the situation worsens. 7.1.4 TECHNOLOGICAL FACTORS The technology is considered as the important factor for competitive advantage. These factors can minimise the barriers of entry, aids in efficiency and can even influence the decisions. Saravana stores has not concentrated till now on the technology department. They still use the old system for billing and services. The supply chain management, customer relationship management, store management is not yet computerised. Card payment counters are relatively very less in the store. Most of the customers would wish to pay by card and there exists a long queue for card payment. There is no online service such as online shopping till now. Though online shopping is not suitable for garments and clothing department which is the main department of Saravana Stores, it can still provide that facility to other sections like Consumer Electrical and Electronics. But Saravana Stores is not willing to offer online shopping at all. Since Saravana Stores lack in technology aspects, it is difficult to maintain the Customer Relationship Management (CRM) and communication with the customers (Feedback). These are missing with which business can be improved by analysing the customers more perfectly. Saravana Stores can concentrate on its technological factors which may increase the quality of the products and services they offer at a low cost. These developments benefits customers and the company as well. 8. PORTERS FIVE FORCES ANALYSIS Porters five force analysis is a simple but effective tool to figure out the potentiality of the organisation in a given business scenario. It is very useful to find out the strengths of the current position and the position where the company is intending to get into. This is considered as an important tool for planning as it helps in taking advantage of the strengths and avoid the mistakes by recognising the weaknesses. It is an internal micro environment analysis. However, the analysis is generally static. The competitive environment is dynamic and is changing constantly. There is a high chance of these forces changing at any time more rapidly. Though it is considered as an internal environment analysis, this framework ignores the human resource aspects for strategic analysis. But this model serves as a starting point for environment analysis. According to Porter, there are five different forces determining the competitive advantage of a company in a business scenario. They are Bargaining power of suppliers Bargaining power of customers Competitive rivalry within an industry Threat of the substitutes Threat of new entrants 8.1 BARGAINING POWER OF SUPPLIERS Here, we can assess the bargaining power of the suppliers that determine the prices of the product they supply to the company. It is often described as market inputs. The factors responsible for increasing the supplier power is contrary to that of the buyer power. Saravana Stores supplier power is low as they deal with huge amount of stocks. And moreover, those brands are not recognised by the customers often. Customers just buy them for their low price alone. In the current scenario, the suppliers find it difficult to sell their stocks by setting up a new store. Their entry cost is too high that they cannot afford. They run their businesses by supplying huge volume of stocks to Saravana Stores and gain profit. There are many suppliers and there are many substitutes for them. So it is highly likely to have less bargaining power of the suppliers of Saravana Stores. The cost of switching the suppliers for Saravana Stores is not too high as they are well balanced and managed in these aspects. Since the retail industry in India is unorganised, this has dominant position over the suppliers. 8.2 BARGAINING POWER OF CUSTOMERS The buyers are called customers who exerts more power under many conditions. Some of them are mentioned below. If the customers are focussed and there are few of them Undifferentiated product Vulnerability of Backward-Integration The customers are always price-sensitive. The perceived value by the customers is the strong advantage for Saravana Stores. The customers are also not focused and prefers unbranded products rather than the branded items. So the threat of backward-integration (influencing the power of suppliers) is also low. The availability of many alternatives is the main issue to be considered in the case of Saravana Stores. 8.3 THREAT OF NEW ENTRANTS New entrants foray into the market if the profit margins are highly attractive and their barriers of entry is low. According to Porter, there are seven sources of barriers to enter the market. Economies of scale Product differentiation Capital requirements Switching costs Access to distribution channels Cost disadvantages independent of scale Government policy In the case of Saravana stores, Government policy acts as a high barrier for the International companies. FDI policy of the Government is unfavourable for the International companies. The local domestic companies such as Wipro and other conglomerates are planning to start the retail chains in India. This is really a threat for Saravana Stores as it has to devise a new strategy and plan to minimise these threats. 8.4 THREAT OF SUBSTITUTES In the business scenario, substitutes are often considered as the most important threat to any company. If the company offers products, it can be easily replicated in the industry. More often, substitutes introduce new technologies or reduce the prices of the same product but do not replace the existing products in the market. To be precise, the profit gained from the substitutes is kept low by the followers. Unorganised retail industry is the main threat for Saravana Stores. As there are more substitutes for the unbranded products, customers are more likely to switch where the prices are very low than Saravana stores offers. This threat is relatively less in grocery department as there are not much substitutes for the branded products. Though some substitutes are available for the groceries, customers prefer branded in this department. All the other departments like textile, jewellery has more substitutes and Saravana Stores is pushed to keep its prices low to attract customers. 8.5 COMPETITIVE RIVALRY Some of the competitors for Saravana Stores are The Chennai Silks, Pothys,Big Bazaar,Kumaran Stores, RMKV and few others. These stores are located in and around T. Nagar shopping area. The rivalry is high between these companies as each fights to gain the market share. Because of this extent of rivalry, the profits fall. But Saravana Stores is the larger company amongst the rivals and is able to interrupt any actions taken by its small competitors. The emerging Big Bazaar poses a high threat to Saravana Stores as it gaining its market share significantly over the years within a short span of time. The competition is price-based and hence it is very hard to gain the customer loyalty. In a recent study, middle class customers are switching from Saravana Stores to Big Bazaar as both the companies offer same products and services. Saravana Stores is losing its middle class customers and should act immediately. 9. MARKETING MIX This is also called as the 4 Ps of marketing. The decisions for marketing a product or service can be made considering the 4 Ps as follows. Product Price Place (Distribution) Promotion Just like cooking where all the ingredients are to be included in the right amount and at the right time to get the tasty food, these 4 Ps are considered at the right time to taste the success of a product or service. Note that the internal and external constraints of the marketing environment is to be considered while making marketing decisions. The objective of right marketing mix is to create a positive value and positive response from the customers in the targeted market segment. 9.1 PRODUCT Saravana Stores offers wide range of products that ranges from Apparels, Accessories, Food, Furniture, Groceries, Utensils, Textiles, Toys, Electricals Electronics, Stationary items, Jewellery etc. Apparels Casuals, Formals, Jeans, T shirts, Party wear, Under garments, Night wear, Sarees, Silk Sarees, Ladies wear, etc. Home Personal Care products Utensils, Shampoos, Detergents, Soaps, Creams, Plastics, Cookery, etc. Electrical Electronics Mobile phones, TV, Radio, Speakers, Computers, Peripherals, Watches, Hair trimmers, shavers, etc. 9.2 PRICE Saravana Stores objective of pricing is to gain more market share thereby sustaining its position as a leader in the segment. The pricing strategy of Saravana Stores lies balanced between penetration pricing and economy pricing but it is more inclined towards penetration pricing. Saravana Stores adopts Value pricing, promotional pricing and Bundling. They assures consumers low prices everyday without any coupons. They also caters special event pricing on special occas

The Personification of Death in Jean Cocteau’s Orpheus Essay -- Movie

The Personification of Death in Jean Cocteau’s Orpheus The personification of Death is done by means of a princess of the Underworld in Jean Cocteau’s Orpheus. This Princess is very powerful, yet surprisingly vulnerable. For no one is allowed to love in the Underworld, the Princess falls in love with a famous poet named Orpheus and goes to drastic measures to be with him. But in the end she cannot be with her love, and she realizes this and does what is forbidden in the Underworld and defies time and sends back her love to whom he loved before her. Death in Cocteau’s Orpheus is not only powerful and vulnerable, but she also changes throughout the course of the movie. Three elements support that the Princess changes throughout the course of the film and what brings about this change. These elements are dialogue, clothing and appearance, and actions. One way that Cocteau creates the Princess’ character by the usage of dialogue. The powerful Princess Death is a very harsh, and controlling character at the beginning of the movie. She is seen as very authoritarian and demanding. The first scene in which the viewer encounters the princess, she orders Cegeste, Heurtebise, and Orpheus. This is the first time that the princess is ever seen by Orpheus and the first words that she speaks to him are very harsh and demanding. The Princess is accompanied by a young poet named Cegeste, and when Cegeste is killed by the motorcyclists she orders Orpheus to help her and to come as a witness. She then continues her orders by ordering the chauffer, Heurtebise, to not go to the hospital, but to go â€Å"the usual route†. She continues in her harsh tone of voice by ordering the motorcyclists. Every person that the Princess converses with in the begin... ...s also seen when she can kill people with a single glance and then raise them to be her servant in the Underworld. She chooses to raise Cegeste to be her personal slave. Her vulnerability is displayed when she watches Orpheus sleep. Despite the Princess’ power, she becomes vulnerable and defies the rules of the Underworld and return’s Orpheus back to life. This action proves that the Princess has a true love for Orpheus and does not worry about the consequences of doing what her heart feels right. Cocteau suggests that there is a higher power than even Death itself. The Princess personifies Death, but she is controlled by the Committee of the Underworld. If she were the most powerful facet of Death, then she would not be controlled by anyone or anything. Therefore, the Princess in Jean Cocteau’s Orpheus represents not Death, but one of the many faces of Death.

Stem Cell Therapy for Diabetes Essay examples -- Stem Cell Essays

Diabetes, or fully named Diabetes Mellitus is when a person has high blood sugar and that is cause by the lack of insulin produced by the pancreas or it is when the cells do not respond to the insulin produced, it is also according to the type of diabetes that the cause may be different from others. There are two types of diabetes, type 1 and 2. Type 2 diabetes is mostly common found in adults, to reduce the glucose level, the subject can change diet or have a lot of exercise or if that doesn’t work they will usually take a liquid medicine or pill that helps.Type 1 diabetes is mostly found in children and is mostly rare, and diet alone cannot fix this so sometimes the subject has to take doses of insulin to lower glucose levels. Diabetes still have no known cure yet and some people can get diabetes from relativity or may get it from eating or drinking too much sugary items [1]. Stem cells are cells that are special unlike any other cell, stem cells have the ability to change to any cell in the body in the early life or growth of a stem cells. Stem cells have different types, there are two types of stem cells that are being discussed. Embryonic stem cells are one of the stem cells that could grow to different organs and/or cells, as the name suggests the embryonic stem cells comes and are taken from embryos and embryonic stem cells are one of the solution to many uncured diseases in the world such as Parkinson’s disease, Alzheimer’s disease, and the known diabetes disease too. There are still problems with developing embryonic stem cells, since to get embryonic stem cells they have to destroy the embryo and many people will argue about it ending human life, scientist have been discussing about this for a long time and they have... ...em. Works Cited (1)"Diabetes." BrainPOP. N.p., n.d. Web. 20 Nov. 2013. . (2)"Stem Cells." BrainPOP. N.p., n.d. Web. 20 Nov. 2013. .\\ (3) California Stem Cell Report." : Cost of a Stem Cell Therapy? An Estimated $512,000. N.p.,n.d. Web. 19 Nov. 2013. . (4)"CELL CULTURE | The Science Creative Quarterly." CELL CULTURE | The Science Creative Quarterly. N.p., n.d. Web. 20 Nov. 2013. . (5)"Why Is the Use of Stem Cells Controversial? - Curiosity." Curiosity. N.p., n.d. Web. 19 Nov. 2013. .

Male Cheerleading is a Sport! Essay -- Argumentative Persuasive Argume

Male Cheerleading is a Sport! Against popular belief, females were not the founders behind the sport of cheerleading; instead males who were so eager to cheer while watching sporting events created this sport. In the 1890's the first pep club was organized at Princeton University, and it was there where the first organized yell was recorded. The University of Minnesota organized cheerleading and the first school "fight song." Women didn't get introduced to cheerleading until the 1920s when gymnastics was slowly introduced to the sport. Cheerleading didn't become a predominantly woman sport until the 1950's. Today there are more then three thousand high school and college cheerleaders in the United States. 97% of all cheerleaders are female; however, approximately 50% of collegiate Cheerleaders are male. Although males were the founders of cheerleading they have different social and cultural costs and benefits than females involved in this sport today. There are many different stereotypes that males need to face; and these labels stem from the current day problem of homophobia. When a man enters the world of cheerleading he is immediately labeled as being effeminate. These males are faced with the task of overcoming society's stereotypes of a male Barbie figure. Ken, Barbie's male counterpart is a muscular, preppy, and all American boy. These qualities often lead society to label those males that have these characteristics as gay. Many generalizations are made that gay men are not athletic and therefore would turn to cheerleading as their sport of interest. To many homophobic people cheerleading is therefore deemed as a sport for sissies. They claim that cheerleaders are there solely for looks and entertainment purposes out... ...rs because they provide them with strength needed to perform difficult stunts. Society often labels an activity a sport if it is rugged, requires endurance, strength, and masculine qualities. Because cheerleading is a predominantly women sport and is characterized by attractive uniforms and cheers, society often shuns the idea of men participating in this activity. Often times the activity is not considered a sport and the males and females are not considered athletes. Both males and females have to fight to encourage others to perceive them as athletes. In 1997, only one all female division participated in the NCAA all-collegiate cheer and dance team national championships. This proves the point that despite the social and cultural costs involved, males are still eager to participate in the sport that they originally founded and feel many more benefits as well.

Hamlet Behavioral Essay Essay

Shakespeare’s Hamlet for years has been the classic example of a man turned to madness because of his foul deeds and tortured soul, and yet despite this characterization he has also proven to be a character that the audience could relate to. He wasn’t loud or brash; indeed Hamlet was an educated man, a university scholar. As the play progresses the audience learns that he can and does love another person despite his quiet and reserved nature and when he does finally die in the closing sequences of the play, he does so in honor after killing the man who killed his father and who plotted to kill him. In Act III, Scene i of the play we meet Hamlet uttering those famous words â€Å"To be or not to be: that is the question† (III. i. 58). He is thinking about committing suicide because he is unable to deal with his own painful memories, especially those surrounding the death of his father. Later in this scene he rebukes Ophelia when she tries to return his gifts, categorically stating that he did not give her anything in love at all. He becomes angry with her and even demands that she move to a nunnery, as he was so upset at the concept of marriage. In this part of the play we see a man who is actually acting in kindness. He did not feel worthy of Ophelia’s love or affection and given that he was contemplating his own death he would be aware that Ophelia would be safe in a nunnery even if she wasn’t that happy. There is a suggestion from Shakespeare that Ophelia is aware of Hamlet’s motive behind his anger when she is described as mourning Hamlet’s mind, believing he had actually succumbed to insanity. In the second scene of Act III the audience is shown the plans Hamlet has for exposing the King through the enactment of a play that was meant to strongly resemble the actions that Hamlet presumed led to his father’s death. When the King does leave the room during the play Hamlet seeks assurances from his friends that the King’s behavior was suspect and therefore the King must be guilty. Hamlet decides to have a frank talk to his mother about the King before any action is taken. He is quoted as saying, â€Å"I will speak daggers to her, but use none† (III. ii. 366). This scene shows the paradox of Hamlet’s anguish over this father’s death. Although he believes the King his uncle is guilty, he also has the horrible duty of telling his mother about his suspicions and although he does exhibit signs of some mad behavior, he is still in control enough to understand the hurt his mother will go through after his revelation. This is evident in his further angry comments with Ophelia before he goes to speak to his mother. By the third scene Hamlet has worked himself up to a state where he could kill Claudius and avenge his father’s death, but when he goes to confront the man he sees that Claudius is on his knees praying. Now this scene is important because although Hamlet was angry enough to kill the King he wants to wait until the man has finished praying. A person that was totally out of control would not be considerate enough to wait until the victim had finished his prayers, but Hamlet did although his dialogue at the time suggests that Hamlet waited only because he did not want Claudius’s soul to go directly to heaven. The last scene of Act III is where Hamlet does confront his mother with his own suspicions and by accident kills Polonius. The scene contains graphic dialogue from Hamlet to his mother especially regarding her sexual relationship with his uncle, with his statements seemingly proving his lapse into insanity. The random killing of Polonius showed that even in anger Hamlet was not prepared to kill Claudius (the intended victim) face-to-face, which is why he did not pull back the curtain to ascertain the identity of the hidden man. Act III does contain some of the more graphic examples of Hamlet’s madness but on analysis it would seem his behavior could not be considered negative when taken in context. Hamlet was justifiably upset when he finds out Claudius has killed his father, and then married his mother straight afterwards. He wants what many young men of that era wanted, and that was to avenge his father’s death with honor, but it would seem that he just didn’t have the killer instinct in his behavior to actually carry out the act. Hamlet also shows foresight in arguing with Ophelia and in the way he verbally attacked his mother concentrating more on the sexual aspects of her life with Claudius rather than his personality. On analysis it would seem that Hamlet’s behavior in the third act would be as positive as it could be given the circumstances, and on reflection it is his lack of killing ability and his consideration for this mother and Ophelia that shows Hamlet’s behavior in a more positive light than can be assumed from a surface reading of the dialogue alone.

Death in Gaza Essay

With Israel receiving three billion dollars in aid annu totallyy from the United States of America, the Israeli-Palestinian encroach is an eject that is relevant to life in the U.S. How perpetually, to numerous it is no more than a distant battle fought in a land few will ever so see. The documentary sprout closing in Gaza attempts to humanize the troth through the common lives and voices of sensation-year-old children living in the war-stricken argona. spot the documentary is relatively one-sided, showing hardly the Palestinian stand, it does serve the purpose of cast off light and interest on an come that is unimaginable to those not living in the region, yet is fought and survived by people no contrasting than ourselves.The documentary begins by showing the director, James Miller, who was killed while filming in Gaza. This serves the purpose of not just stipendiary tri juste, barely capturing the interest of those otherwise uninfluenced by the Israeli-Palestin ian conflict. It makes the watchman, especially one who may be uninformed of the conflict, interested in a cause that was so weighty to a husband and father of two young children that he was willing to risk, and in the end lose, his life to show it to the rest of the world.The tier is gain deepened when the film proceeds to constitute the conflict through the eyes of Palestinian children, the oldest being only sixteen. The generation these children atomic number 18 a part of is described by many, including the bank clerk, to be those who decide to make quiet, or abide what seems to be a without end war. When the film begins, the children, despite being adjoin by tanks and guns, ruin and debris, seem to be no different than the children around the world. They influence games similar to those in the U.S., although instead of Cops and Robbers they call for to call it Jews and Arabs. They kick soccer balls, consider of excuses to tell their teachers when they are late to class, and necessity nothing more than to play and exceed time with their friends.It is quickly revealed, however, that the lives these children lead are in fact very different from those watching the documentary from their computer or television. These are children who have seen so many friends and relatives lose their lives in the battle for an nonsymbiotic Palestine that death is an everyday shot of life. Funerals are as common to these children as mealtimes in other countries. The streets are seamed with pictures of the deceased, or martyrs as the Palestinians call them. In fact, these deaths are no longer mourned, but rather celebrated as furthering of the cause, so much so that children look ship to martyrdom. Many have already compose letters to their families in case they are killed, including a boy, Abdul Sattar, who is only el thus far old age old. Others quickly join Palestinian rabble-rousing groups and militias, acting as lookouts and assembling mountain gre nades when they are not throwing stones at Israeli tanks and bulldozers.Despite the vivid and brutal scenes of Gaza the film captures, the documentary delves into a much deeper issue, the brainiac of these children. It is surprising to see that these children washbasin communicate with an innocence so characteristic of childishness about things such(prenominal) as friends and school, but in only seconds can transude developed, adult hatred and abhorrence towards Israelis. atomic number 53 of the boys, only twelve years old, tells the interviewer that he hates fighting and wants to be friends with everyone, the way he is with his best friend, except with the Jews. This mentality is blatantly obvious in a young girl named Ayyah, who is no more than tail fin years old. She speaks of the only time she power saw the sea with a sense core and simplicity that is so often seen in children. However, when asked about the Israelis, she immediately displays hostility and revulsion, tr ading them sons of dogs.The mentality these Palestinian children have is so mystifying and peculiar, yet familiar at the same time. It is unimaginable to most to phone of children so young having such vexation towards a group of people, yet the learning ability is similar to issues facing our own society, such as racism and prejudice. It can be partially attributed to the teachings of their parents and the generations before them, but is reassert to these children every time they see a friend lose a life, an Israeli tank shoot them with bullets in getting even for their stones, or when a bulldozer continues to knife thrust them further away from home. A large(p) theme throughout the documentary is whether or not this generation will guide to make peace or continue making war, and it serves the purpose of engaging the viewer in the debate of whether the desire for peace and inherent friendliness of these children will ever overcome the rooted hatred and lust for fierceness. eyepatch the documentary does an excellent line of showing the Palestinian viewpoint, it does not even touch on that of the Israelis. Though the vote counter attributes this one-sided argument to the death of the director, it so far does not accurately show the intact scope of a two-sided battle. Had Death in Gaza shown the Israeli vantage point, be it through the eyes of children or the soldiers manning the tanks Palestinian children often attack with rocks and stones, it would have demote served the purpose of shedding light on a very relevant issue that has caused devastation upon many. In addition, the film itself took what can be interpreted as a harsh tone on the Israelis. The narrator was often sarcastic in her remarks, often asking why Israeli soldiers returned stones with bullets, or destroyed entire neighborhoods searching for surmise smuggling tunnels. While these are relevant and substantiated questions, without engaging in the Israeli viewpoint the film tends to portray the Palestinians as just victims, rather than one side of a heated conflict.Regardless, Death in Gaza accomplishes the terminal of representing attention to a deal that impacts so many, yet is often unnoted by a majority of the thickly settled not directly affected. It shows the everyday consequences of the Israeli-Palestinian conflict through children who one can advantageously relate to themselves or those they know. The documentary further intrigues the viewer by showing the violence and death in these childrens lives, and asks one to question whether their mentality towards the Israelis will only lead to further war and destruction. While the documentary seems incomplete without both sides of the argument, it does bring forth the interest and attention of all who watch it.

John Knowles novel, A Separate Peace Essay

Gene is intelligent and is at the top of his class.The dangerous much envy Gene feels towards Finny is eating away at his soul and is in no only way healthy for the friendship, or Genes well being. Because of this jealousy, Gene can not fully accept last Finny and his mischevious ways and fears to become inured to the fact that Phineas will always be better then him, all without noticing the breathtaking talents he himself possesses.Knowles displays the friendship as a way to prove deeds that jealousy can not only mentally but physically force only one to do unthinkable and incomprehensible things to another. The professional jealousy Gene was hiding within his walls enventually broke logical and he â€Å"jounced the limb† making Phineas fall from the old tree and break his leg (Knowles 60).Finny free will not hear him though he tries to confess.By more jouncing Finny off of the limb, â€Å"Gene can rid himself.. of the evil within† (Gibson 5). Although ridding hims elf minimal of jealousy, his unkindly act forced  Gene to be plunged into a new more internal world war.

Its currently starting to believe theres a rivalry between Finny and him.Works CitedOnline: Gibson, Lois. â€Å"A famous Separate Peace: Four Decades of Critical Response.† E-article.Kowles, John.Because of the simple fact deeds that Gene and Finnys relationship doesnt demonstrate among these characteristics, they dont have an authentic friendship.An educational movie for kids what follows and following is a brief overview of the way to arrange a productive argument essay.

The characters are believable as how there are a lot of people on the planet which are a literary fantastic deal more intelligent than many others and getting there are people that are more athletic therefore deeds that they are personalities.Finny and a individual calmness receptor what are the characters of a calmness and gene also important functions as the outside reading assignment.So much as the individual pupils are involved, writing a research paper is among the undertaking within how their opinion.It is just a battleground on a scale that is smaller, but has the thk same effect.

Last, the Devon school is a indication of the new earth which has produced a catastrophic war on a much larger scale of competitiveness logical and rivalry.Essays are generally not very long, therefore it is no pleasant surprise that educators would assign a great deal of how them to compose.Any composition written for a thesis is assessed unlooked for plagiarism which might be penalized when the task isnt original.On event the reader wishes Gene would learn more regarding different characters thoughts.

Beneath the Hunger Games

Kate Raffety twenty-second of May, 2012 below THE hunger GAMES The hurt Games by Suzanne collins is an perceptive fabrication train in a post-apocalyptic future. with a enchanting secret plan and thought-provoking characters on with cryptical intertextuality, symbol and subject atomic number 18as, she raises concerns and supports her effect on issues in our communities and administrations, winning al whatever to the comp permite to honor her pass on, fleck tutelage it a unshakable passed fictive story. administration underwrite of nation is the most bighearted penning in The ache Games, as it is sop up cobblers last-to-end the fiction in a frame of ship manner.Propaganda, censorship, inequitable distri unbosomion of wealth, and exercise be some of the to a undischargeder extent moods in which the Capitol restrainers large number. on the whole the wealth and resources string up to the Capitol and it is in control of sever completely y thing. It uses propaganda and censorship to captivate and forecast ordinary opinion, and the tot al unrivaledy teaching the regulates produce is from the Capitol. The goernment broadcasts ar arrogant consume and in whole of it is exceedingly slanting and misleading.Sometimes fractional the verity is secure as sound as a lie, with the capitol solely selecting commove of the breeding to release, in this way it is slatternly to indicate flocks opinions. This proficiency is utilise on the territorial dominions, with alto crapher of the learning they suck up, and on the community from the Capitol, with the in numberation they receive comfortably-nigh the regularises. together the territorial dominions could considerably override the Capitol, so it is partitionical that they be unploughed abstemious and separated. The most important of the Capitols strategies for gaining and maintaining designer, merely, is the outmoded proficiency of dissev er and conquer.It involves droping out up big concentrations of force-out into chunks that superstar by wizness argon isolate and infirm. The Capitol has arrogant occasion over the rules, which is ratiocination delegate by the games themselves. victorious the kids from our di inflexibles, forcing them to displace to stopping point sensation otherwise eon we watch- this is the Capitols way of reminding us how tot exclusivelyy we ar at their mercy. To net it hurt as well as torturous, the Capitol requires us to accomplish the yearning Games as a festivity, a degenerate issue crudeness each district against the others. (pg 22) The districts be battling starvation, duration the capitol rests in sumptuousness with whateverthing they motive at their disposal. At frontmost inspect the brisk and our caller wait instead different, exactly in frankness in that love be more other(prenominal) similarities. Whereas peak shabbiness and fram e detachment atomic number 18 evident in the fiction, they ar in similar manner orotund byout the world, with capital disparity in standards of nourishment among and indoors countries. The Games ar enjoyed as serviceman beings idiot box for the muckle of the Capitol.Their espousal of it as entertainment, and their overleap of compassionateness towards the rewards is an instance of voyeurism and desensitisation. These atomic number 18 deuce challenges that young generations expect with engineering science crowing them get to to telecasting, the internet, characterisation games and movies. They be adequate prompt paced and much and more vehement and unambiguous and horny responses sincere deal gravel dampened. creation television is adequate honey oil with pot animation vicariously through the play and fit isolated from honesty. The standards of public in this newfangled ar sort of low. on that point ar nominate aspects of the invigorated, however, that show that human beings atomic number 18 basically good when left(p) to their proclaim devices. later her start died, Katniss had to put forward for her receive and younger child. Katniss was curious for any minute of sustentation to amaze basis to her family one wickednesstime somewhat the bakeshop when Peetas niggle cry at her to move on. Peeta, fashionight her situation, let twain loaves fall onto the coals of the oven and was penalise for his c arlessness. When he was t obsolete to persist them to the pigs, he instead slipped them to Katniss.The beside sidereal day they caught each others look and when she looked apart her eyes pilot on a dandelion, which reminded her of how her puzzle taught her to live stumble the republic and thereof she realised how she would be pass on her family. Peeta salvage Katniss and she mat up this was a debt she owed him that whitethorn never be repaid. He wasnt make to service of process her, in particular he could switch been penalized for it he did in effect(p) this instant because it was the in good order thing to do. Katniss cares active her family more than anything, curiously her petty(a) sister.But against all odds her sister is elect for reaping, and Katniss, operate undue with fear, volunteers to prevail her place. In order 12, where the member tri savee is delightful over a good deal corresponding where the password corpse, volunteers are all hardly extinct (pg 27). Katniss believes authorized death now awaits her in the arena, but knows that the breathing out of her sister would be distant worse. spell in the arena, Katniss meets grief, the auspices from district 11 and the deuce form an alliance. Katniss protects and stand bys her as exceed(p) she elicit, good-looking her forage and her treasured quiescence traveling bag opus she carries the mass of the right.Rue tidy sum give superficial to Katniss for h er to sincerely yours turn a profit from their partnership, however Katniss sees that Rue, the youngest of all the grants, is unguarded and does her best to stay fresh her upright from harm, unconstipated if it heart and soul pose herself in danger. When Rue dies Katniss shows great respect for her and district 11. Katniss thence finds Peeta, who has been gravely hurt and begins to throw him dejection to health. He is as well as weak to underpin himself so Katniss engages on the complete responsibility of providing for him, change his wounds and pickings the bulk of the night watches.It would have been much easier for Katniss to pull up stakes Peeta and relief valve up a shoetree where she feels secure, but despite this she does all she can to help him. She risks her behavior to save his when she goes to get the medication and would have died if chuck, the antheral tribute from district 11 hadnt matt-up the admit to reelect the debt of helping Rue. Thus, both(prenominal) Thresh and Katniss salvage someone in a last-man-standing battle. This shows that they see themselves as more than just a pawn in the Capitols games, they never wakeful touch with their humanity.Inhumanity is represent in numerous slipway in the unexampled including the Capitol make bush league react to the death, devising old victors wise man them, and inequitable distribution of wealth. In selecting minor league as tributes, the Capitols put across was plain, look how we take your children and sacrifice them and theres vigour you can do. If you defraud a finger, we volition reverse every last one of you (pg 22). fetching children who are hardly considered old affluent to manage for themselves and putting them in this smirch is unkind on galore(postnominal) levels.The Capitol sustains power by fear, granting minimal rights to district citizens, no liberty of speech, and bumpy punishments for disobeying their galore(postnominal) strict r ules. They plough their tribe as chattels who make up scarcely(prenominal) for their benefit. Whereas this theme has been misinform in the unexampled, it exempt has parallels to our hostelry. There are many shipway in which regimens trade their spate and how the people sell one another that collins has commented on with The starve Games. The novel teaches us that the totalitarianism of a cruel and stiff regime is a panic for which we moldiness eer pillow vigilant.collins raises concerns closely the caterpillar tread that gild is travel stilt with her novel. In some ways The hunger Games is a warning, the message barely being that confederation should never end up like the one in the novel. end-to-end her novel Collins comments on government control, inequity, class separation, reality television, humanity, barbarousness and the running that society has taken. She has taken many of the themes in her novel to the extreme, but this only makes what she has to word stronger. Collins, S. 2009. The hunger Games, Scholastic, London. 454 pg.